Microsoft in bid to match ads to moods | The Australian

Feeling a little sad today? A Prozac ad is about to appear to help you out….

Microsoft would use its Kinect Xbox controller, which includes a camera and voice recognition, to register a person’s mood based on behaviour or even facial expressions, to gather information.

The system could also assess your feelings based on the language you type into a search engine in a move that takes the targeting of advertising into new realms.

The existence of the patent application was revealed in the US last week and it raises questions about how far advertisers should be allowed to go in targeting customers.

Consumer advocacy groups have long raised concerns about the amount of data that is being collected and the revelation that Microsoft is seeking to tap into emotions may further inflame the issue.

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Microsoft in bid to match ads to moods | The Australian

Feeling a little sad today? A Prozac ad is about to appear to help you out….

Microsoft would use its Kinect Xbox controller, which includes a camera and voice recognition, to register a person’s mood based on behaviour or even facial expressions, to gather information.

The system could also assess your feelings based on the language you type into a search engine in a move that takes the targeting of advertising into new realms.

The existence of the patent application was revealed in the US last week and it raises questions about how far advertisers should be allowed to go in targeting customers.

Consumer advocacy groups have long raised concerns about the amount of data that is being collected and the revelation that Microsoft is seeking to tap into emotions may further inflame the issue.

More-latest speech technologies
Social share or comment – what do you think?

There are no comments yet. Be the first and leave a response!

Leave a Reply

Wanting to leave an <em>phasis on your comment?

 
Trackback URL http://www.speechtechnologygroup.com/microsoft-in-bid-to-match-ads-to-moods-the-australian/trackback
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