Siri And Alliances Taking On Google Search? – iPhone/iPad App Reviews & News

When it comes to mobile search, it’s not the speech recognition capability that separates Google and Apple’s Siri but the back-end data resources they can tap into 

Apple has invited Jeremy Stoppelman (Yelp CEO) to all major events in recent Apple history. Why? Because Apple sees Yelp as a useful ally against Google – it will be one of several consumer content sites (among Rotten Tomatoes and OpenTable) included in Apple’s Siri in iOS 6.

This shows Siri’s usage in casual search (finding routine information like restaurant location). With this power Apple can effectively compete with Google search, at least in mobile search. Apple has been growing increasingly hostile to Google recently, such as dropping Google’s Map service in iOS 6.

According to Reuters.com, Yelp is thought to be excited about the move – at the moment they rely extensively on Google search for traffic, so any direct traffic will be incredibly useful for them. Not to mention, Google has been competing with Yelp recently through Google Places, so if Yelp can avoid Google, it’ll appreciate that.

Apple has had nearly a year to analyze what Siri is typically used for, and they’ve found a lot of the search requests are for “casual search” so integrating services is obvious – it makes it easier for users if they can get their information within Siri itself. It also has the ‘benefit’ of denying Google valuable ad revenue (40% of Google’s mobile revenue comes from iOS). Users can still request a Google search if they want, but they have to specifically ask for it.

 

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Siri And Alliances Taking On Google Search? – iPhone/iPad App Reviews & News

When it comes to mobile search, it’s not the speech recognition capability that separates Google and Apple’s Siri but the back-end data resources they can tap into 

Apple has invited Jeremy Stoppelman (Yelp CEO) to all major events in recent Apple history. Why? Because Apple sees Yelp as a useful ally against Google – it will be one of several consumer content sites (among Rotten Tomatoes and OpenTable) included in Apple’s Siri in iOS 6.

This shows Siri’s usage in casual search (finding routine information like restaurant location). With this power Apple can effectively compete with Google search, at least in mobile search. Apple has been growing increasingly hostile to Google recently, such as dropping Google’s Map service in iOS 6.

According to Reuters.com, Yelp is thought to be excited about the move – at the moment they rely extensively on Google search for traffic, so any direct traffic will be incredibly useful for them. Not to mention, Google has been competing with Yelp recently through Google Places, so if Yelp can avoid Google, it’ll appreciate that.

Apple has had nearly a year to analyze what Siri is typically used for, and they’ve found a lot of the search requests are for “casual search” so integrating services is obvious – it makes it easier for users if they can get their information within Siri itself. It also has the ‘benefit’ of denying Google valuable ad revenue (40% of Google’s mobile revenue comes from iOS). Users can still request a Google search if they want, but they have to specifically ask for it.

 

More-latest speech technologies
Social share or comment – what do you think?

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